Established in 1931, Cheng Chung Book Co., Ltd. took as its name the Chinese characters 正 (Cheng, meaning to “remain steadily on course”) and 中 (Chung, adhering to the middle”). Its aim was, and still is, to inspire people to expand their knowledge and seek modern technological know-how, while building on an existing foundation of cultural heritage and traditional ethics. Over the years, Chung Cheng Book Co. has published more than 10,000 books, including over 2,000 titles that continue to appeal to readers.
