Enterprise services in Korea

1. Project case co-operation(Schools, enterprises and chain system including Bundle and B2B(C))

Since China praises the market economy, the rest of the world holds interests in Chinese grand potential economic power. Korea also senses the next door, China’s, economic growth and keeps interacting with each other. Because China is arising, the investing in China and learning Chinese have become a main trend. It made the educational institutions being in charge of Chinese language education and Chinese literature education contain a close relationship with the Korean enterprises investing in China. Hankuk University of Foreign Studies, Chung-Ang University and Catholic University of Daegu…etc. orient toward Chinese experts specializing in fields of language, economy, politics, sociology and culture and the main trainees are major team leaders or managers in enterprises. The main goal and content of the educational programs are providing Chinese enterprises intelligence and Chinese language can cultural education. However, the project cases as those are vanishing gradually since the lack of practices. Major reason of the problem is that the institutions mainly focus on the “Chinese heat” at present but lack of sufficient preparation on concrete and practical programs. The most representative case in co-operating Project Cases is only the CEO global strategy courses lasted which is co-established by Daily Economic and University of Foreign Studies.

“CEO global strategy courses” co-established by Daily Economic and University of Foreign Studies:
From the position of Korea to see China, Chinese economic growth appeals the world’s attention. The theme of Korea in 21st century which can break its bottle neck is to enter Chinese market and with understanding how to minimize the threat and maximize the opportunity. Thus, Daily Economic and CEO global strategy courses lasted which is co-established by Daily Economic and University of Foreign Studies co-operated to establish “CHINA CEO global strategy courses”. The program is conducted by University of Foreign Studies which contains most Chinese experts in domestic Korea and the best economic newspaper Daily Economics exchanging their related recourses and through field interviews, visits and learning in China to provide further practical assistance to enterprises’ managers.
Programs: Business Chinese: Introduction of Chinese language and culture
Coordinator- Yu-Jen How Professor in University of Foreign Studies
Content:
Chinese social code, the methods and language at first meeting
Introductory methods and language, hosting methods and language
Receiving and coping skills and language; presents and taboo
Care and understanding; compliments and congratulations
Request and appointments; usages of congratulations and consolations
Permission and rejection; methods and usages of arguments
Usages of modest and courtesy manners; agreements and objections
Reorganized or not; satisfied or not
Usages of regretting and apologizing; appraises and blames
Points of written letters and invitations
Skills of using Chinese idiomatic phrases
This program is for the supervisory managers in Korean enterprises who are in charge of Chinese-related business, the employees in Korean enterprises who is seeking ways to enter China, business operators and the middle or high level officers in government and army. The duration of this program is 6 months and once a week. Trainees can have two chances to participate in seminars in China which are conducted by local experts and visit Chinese enterprises. The Project CEO global strategy course co-operated by Daily Economic and University of Foreign Studies is the most creditable program in the field of Chinese Studies.

2. Electronic Commerce

The most representative for electronic commerce about Chinese language market is distant learning, internet bookshops and sells of Chinese learning books through online shopping mall.
The most representative for B2B e-learning enterprise is Samsung CREDU(The chairman: Kin Yon-Soon, www.credu.com)。Since the scale of Samsung CREDU is quite huge, in addition to Chinese, it also provides other foreign languages and diverse contents for businesspersons. Samsung CREDU’s total sell amount in 2006 reached 49.1 billion won.

3. TV and broadcasting station

EBS is the most representative Chinese teaching broadcasting station. The programs of EBS are all specializing in language teaching broadcasting. Even though TBS transportation broadcasting station teaches Chinese, it is not the main stream.
EBS has started a special program of teaching Chinese in Joint entrance exam program. As to TV programs, Cable TV programs are more interested in Chinese learning education. Because of the diverse contents, in addition to the channels develop their own programs; they also directly use Chinese TV and broadcasting programs or broadcasting off-the-shelf animation. For example, JRC’s Interesting Chinese Series and Progressing to Chinese Series are consistent with the animations which are in the present market.

4. Broadcasting Programs

EBS Broadcasting

EBS Broadcasting Basic Chinese (http://www.ebs.co.kr/Homepage/?progcd=0001344)
EBS Broadcasting Intermediate Chinese (http://www.ebs.co.kr/Homepage/?progcd=0001346)
EBS Broadcasting CHINA-SPECIAL (http://www.ebs.co.kr/Homepage/?progcd=0004333)
EBS Broadcasting Chiang Chu-Yin’s HSK Chinese language Standard Exam (http://www.ebs.co.kr/Homepage/?progcd=0003590)
TBS Transportation Broadcasting
Fresh Morning- Energetic Chinese

5. TV

EBS TV Chinese Broadcasting (http://www.ebsi.co.kr)
EBS Special program option- Chinese for senior 3^rd grade

6. Cable TV

HAO TV(http://www.haotv.com/)
Basic HSK Teaching
HAHAHAHA！Chinese for Children
Hello！Miss Ling-Long
Chinese for children-- HAO HAO
Po An-Shuai’s Chinese Classroom
Liu Chih-Shan’s POWER HSK
An Shain-Shu’s Basic Chinese
Po Jain-Mei’s HSK

Chinese TV (http://www.zhtv.co.kr)
HSK Fully strategy (6levels)
HSK Fully strategy (4levels)
First step of Chinese PARK
Nanjing Normal University Basic Chinese
Daniel’s Chinese
Chinese TV Kindergarten
Wen Jing-Ya’s1472HSK Basic, intermediate handout
Progress to Chinese- intermediate Chinese conversation
Progress to Chinese- basic Chinese conversation
Nanjing Normal University Yuan Yu-Ming Basic Chinese
Cheng Shu-Ming’s Chinese
Kao Ching-Jing’s HSK
Interesting Chinese Phase 1
Interesting Chinese Phase 2
Interesting Chinese Phase 3
Basic Business Chinese

CHINA TV (http://www.ichinatv.com)
Learning Chinese in English
Professor Po Zai-Xi’s TV Ming-Shing Bible
123 Ha
Hao Hao！Chinese
Arirang TV (http://www.arirang.co.kr/)[1]